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John Battelle on the IAB's report today on Q3 '08 online advertising:
It feels like there is a pause in the market as advertisers rethink how they are spending, and what ROI means in a world of engaged media.
We kicked off a discussion about this at the Social Media Breakfast last week. And Todd pulled things together on his blog earlier this week.
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Hi. I'm Rick Burnes. I live in Cambridge, MA.
This blog is about things I'm thinking about -- sometimes work-related, sometimes media-related, sometimes unrelated.
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