Rick Burnes' Blog

Just Information

Dave Winer: Advertising will get more and more targeted until it disappears, because perfectly targeted advertising is just information. And that's good!

Just Like Social Security

Steve Rubel: Just like Social Security won't allow every baby born this year to retire in 2072, the harsh reality is that there will not be enough ad dollars to go around for everyone. For starters, advertisers have infinitely more choices on where and how to allocate the spend. More importantly, you're wisely looking for ROI - scale, quality and performance. These are three qualities that many start-ups lack.